ParkFX for Your SUV - Prevent a Tragedy

At least once a week a child in America is run over, typically in backup (reversing) accidents

You should be. According to Consumer Reports, the blind spot behind a tall vehicle such as a Chevrolet Avalanche truck can extend as much as 51 feet in the case of a small-stature driver about 5 feet 1 inches tall. Even for an average-sized driver, 5 feet 8 inches tall, the blind spot can extend nearly 30 feet behind the Avalanche, according to the consumer advice publication.

"No one is telling people there's a bigger blind spot in these vehicles," said Janette Fennell, founder and president of the child safety advocacy group Kids and Cars.

Pointing out her statistics showing at least one child a week in the United States is killed in a "backover" incident, Fennell urges that some kind of "backover warning and prevention device" be made mandatory on all vehicles.

Back-over Accidents

Moms Put ParkFX to the Test

Introducing LaneFX - The World's First Active Blind Spot Exposure System

Take the Safer Lane Change Alternative for a Test Drive Online

The blind spot mirrors mechanism used by motorists is an entirely manual task. As part of basic driver education, drivers are taught to check their Blind Spot Zone before executing a lane change by turning the driver’s head by as much as 90 degrees in the direction of the desired lane check/change.

This manual technique to the persistent Blind Spot problem is inherently flawed in the following ways:

1. The driver is required to direct his / here direction away from the road ahead.
   The head turning task is strictly voluntary to the driver. Driver fatigue or low alertness levels can contribute to ignoring or neglecting to perform this manual check when changing lanes.
   Human perception of sight ahead is based on a concept of continuity.
2. Any product that eliminates or reduces FOR Adaptation Time can provide significant benefits in collision avoidance. In normal highway traffic flows, 280-1,200 milliseconds of FOR Adaptation Time translate into 124 feet of advance emergency stopping distance.
3. Vehicle designs vary widely. Some vehicles have severely restricted side view through and behind the driver side B-pillar. This occurs most commonly in some sports cars and convertibles. Similarly, tall SUVs, while having ample viewing room up to the B-pillar on the driver side, have impeded blind spot mirrors to their relatively large dimensions, including height. In essence, any B-pillar or height design issues inherently limit the side and rearward view through the driver’s side window. This consequently further limits the reliability and efficiency of conventional Blind Spot checking mechanism in preventing avoidable lane change collisions.

Compare Backup Sensors & Cameras to ParkFX

Get the Latest Information on the Most Reliable Backup Warning Technologies

Not all reversing aids are equal. The sensing technology and the indicating method are critical to your driving safety.

How a park assist system alerts you

One option is video, which at first seems like a great choice. But one major flaw with having a video camera affixed to the back of your car with a monitor on your dashboard is that it also forces you to look forward while backing up. That can disturb your perception, your reaction time, and feel very unnatural. They are also extremely expensive, and you'll pay thousands of dollars to have a video system attached to your car, whether from the dealer or an aftermarket supplier.

Compare that to other bargain basement devices which actually have LED displays (little red lights) on your dashboard. These are cumbersome -- almost useless -- for much the same reason as video: when you drive in reverse, you naturally look behind you, and you'll never see the little red lights. They are also hard to read in bright sunlight.

Some other bargain technologies use a tone which beeps more rapidly as you get closer to an obstacle. You can at least hear the relative distance just by listening to the beeps, but you have to practice a bit to really understand how far you are from danger.

That's why an audible voice sensor is best. It tells you in a spoken voice exactly how far away you are. Not only do you not have to awkwardly look forward at your dashboard, you'll know without guessing how much further you can safely back up.

How a reversing aid detects objects

If you've never seen or used a reversing aid, you might be surprised at how technically advanced they actually can be.

Reversing aids use a variety of technologies to sense an object behind the car. Some units use Doppler radar, and others use infrared sensors, but by far the most accurate method of detection is the one the U.S. Navy uses on its submarines: sonar.

Sonar can operate in any weather, including direct sunlight or rain. And it doesn't require that the car be moving in order to sense an obstruction.

LaneFX Standard Features to Make Every Lane Change Safer

Q. Even though LaneFX is ultra simple concept, you've managed to make LaneFX a very feature rich product. Correct?

A. Absolutely. Let me give you a brief walk through of the features and add-on options of the LaneFX system:

1. First we talked about the universal fit of LaneFX.
2. Second, ease of installation (which you have to remember quick installations mean less cost of ownership to the customer and faster seamless installations mean higher customer satisfaction). The way we were about to simplified installation on hundreds if not thousands of power mirror systems is by using an Intelligent Learn Technology. So all the installer has to do is hook up a set of 3 wires on either side of LaneFX module. And then all the installer has to do is start learn mode and the unit "learns" the wiring setup of the vehicle and configures itself on that basis. No complex wiring diagram, no programming required.
3. Third, all mirror movements are fully customizable at installation. We wanted to make LaneFX as responsive to the driver and tailored to the driver's preferences as possible. So with every LaneFX unit, each driver can customize how far the mirror opens up, how long it pauses when it gets there, and even how fast the mirror should move. You can control your preferences separately for the right and left mirror.
4. LaneFX is intended to be a concealed unit either under the dash or in the trunk. So these adjustments should be made at installation and you can always tweak them or change occasionally after that.
5. Another feature we offer in the system is control of both mirrors. So you control the left and right mirror separately or concurrently.

Q. And all of these features you mentioned are standard in every LaneFX box?

A. Yes. That's correct.

Q. But I also understand that you have a number of optional add-on components that a customer can choose to further enhance his/hers LaneFX system.

A. Our team has worked very diligently to research what consumers would like to have in their complete LaneFX system. Let me share with you a quick list of what some of these options are:

1. First is a very inexpensive add-on component we have that we think is going to be very popular, especially among entry level domestic vehicles is the optional Mirror Speed Boost. With this component owners of vehicles with slow moving power mirrors can safely boost their mirror movement speeds up to 200% of OEM speed. This will provide drivers with a way to ensure that LaneFX movement is responsive to their driving needs. All of the mirror speeds are customizable by the driver from 80% to 200% of OEM speed, and those adjustments can be done separately for left and right mirrors.
2. Second we have a great optional component that's quite frankly is a driver awareness system in and of itself: ParkFX. ParkFX is an active park assist and curb exposure system that uses your side mirrors to expose the parking boundaries around your vehicle as your backing up. Much in the same LaneFX moves your mirror outward to expose the blind spot next to you and behind you, ParkFX tilts the blind spot mirror downward when you put the vehicle in reverse to expose either the parking lines let's say if you were in a mall parking lot, or more importantly to expose the curb in parallel parking situations. When you take the car out of reverse, the mirror comes back to its original position, every single time. Just like LaneFX, ParkFX is universal and fully-customizable to the driver's preferences. The system works on any vehicle, new or old, domestic or import, manual or automatic transmission. And you can choose to have ParkFX control the left, right or both mirrors. And to be complete, you can also configure at installation how much ParkFX should tilt each of these mirrors when the vehicle is backing up. So for a big SUV, you can choose the blind spot mirrors to tilt down farther than say someone who drives a small sedan. Everything is universal and fully-customizable to your needs.
3. Thirdly is an add-on component we are very proud of: our Turn Signal Link integration kit. I put my blinker on and that activates LaneFX to show me my blind spot before I change lanes? Yes exactly. And you can also configure the Turn Signal Link integration kit to activate only when the vehicle is moving above certain speed, like over 55mph to have it only activate on when you're on the highway, or say over 35mph in an urban city setting.
4. The forth in our options list is a plug-and-play wireless controls kit. We've heard time and time again that drivers would ideally like the LaneFX controls at the finger tips, just like your horn or turn signal stalk. this tiny module I am holding is an example of a left-hand wireless control. So we designed this wireless kit so that installers never have to worry about running wires to the steering wheel (which is a no no) and to give the customer to place the controls anywhere. The wireless controls kit includes two controls for left and right and is designed to fit behind one of your steering-wheel spokes. The placement is meant to avoid competing with the increasing number of OEM buttons on the front of the steering wheel. Also the placement behind the top spoke make the LaneFX control within the reach of a finger tip without having to move a hand off the steering wheel regardless in you drive with your hands in the 10-to-2 position or racing style.
5. One more plug-and-play optional component which is our Speed Sensitivity Mode. This is an add-on component that integrates with OBDII port of virtually any vehicle and continuously reads the vehicle speed. The LaneFX module is pre-programmed to take advantage of this option and it then produces more dynamic mirror movement based on the vehicle speed. This ensures an ever greater degree of responsiveness to the driver's needs in real-time. So LaneFX moves the mirror faster at say 70mph than at 55mph? Exactly right, and it also pauses less when it reaches its maximum expansion angle at higher speeds.

Merging Into Highway Traffic Proves Difficult for Most Drivers

Drivaware reports lane changing on busy highways can be difficult for even the most experienced drivers. The secret is to plan ahead by knowing what other vehicles are doing around you.

In Drivaware's interactive demo on safe lane changes and merges, the car in the right lane is traveling faster than your car. Many impatient drivers will (wrongly) tailgate slower vehicles traveling in the fast lane. Be proactive! Avoid this situation by staying right as much as is practical. In this example, it would be best to move your vehicle over to the right lane as soon as it is safe.

Remember you have blind spots, and that the blind spot on the right is larger than on the left. Before you change lanes, turn your head carefully to check the appropriate blind spot.

Once you've successfully negotiated the lane change, make sure your turn signal is off. This is important. If other drivers see that your turn signal is always on, they may not trust you on the highway! They will never know when you want to turn and when you don't.

Basic Skills for Safer Commutes

Driving has changed a lot since most of us first got behind the wheel. This section will help you to keep a constant watch on your surroundings, the vehicles and people around you at all times.

An important factor to take into consideration when driving is to check your mirrors frequently, and also check the blind spots, by looking over your shoulders before switching lanes or making turns. As we age, most of us become less flexible, so check out the information on this site about exercises that will keep you limber and help you drive safely.

Knowing the needs of other traffic like trucks, buses, motorcyclists, cyclists and pedestrians is very important. For example, trucks should be provided with extra space, as they need wider turning lanes, watch out for buses, as they need to enter traffic from stopping lanes, and give pedestrians plenty of time to cross the road.

Everyone has one or two problematic areas of driving. Click the links on your right, to the areas that give you trouble. We can all improve our driving.

Basic Auto Safety Facts

Plus the Economic Benefits of the LaneFX Blind Spot Exposure System

1. According to the US government's Department of Transportation, 1 out of 25 collisions on America's highways is due to improper lane change / lane merge. That's 630,000 accidents annually and almost 2% of which are fatal. The estimated annual insurance cost of these collisions $2.3B not accounting for economic loss. There are no specific statistics on whether these numbers improve by use of conventional convex blind spot mirrors or even by the driver setting the side mirrors wide.
2. Second, consider the driver awareness benefit. By eliminating the average of 2 seconds of a complete head turn / blind spot check, LaneFX can afford you over 205ft of advance emergency stopping/maneuvering distance. This could be a life-saving or accident avoidance distance.
3. Thirdly, let's approach this from a competitive landscape: The blind spot detection segment has just recently begun heating up at the OEM and teir-1supplier level. University of Michigan's Center for Automotive Research (CAR) study of emerging technologies, automotive executives from around the world have predestined a 10% market penetration of blind spot detection systems by MY06. So far this figure has been lagging a bit, but there is evidence of momentum building up in this area. Volvo has recently announced their blind spot detection system called BLIS and Audi has launch its Lane Assists passive system on its brand new Q7 SUV. As matter of fact, Volvo's VP of marketing in the BLIS systems' media preview indicated that that "blind spot problem solution is the number of asked for feature by Volvo owners." Volvo in this detection system chose to use pattern/image recognition technology as their chosen horse for this race. Raytheon and Valeo-Sylvania, two heavy hitters in the teir-1 supplier arena have joined forces to develop a sonar-based detection system under contract with one auto OEM. In both instances Volvo and other system are passive detection systems. Here's what's public from Volvo's own press release: "Because the system is camera based, it not work in the rain, snow, fog, or at night." When Automotive Week and Auto Blog test drove the BLIS system, they encountered a disproportionate number of false positives when driving by a row of parked cars or in the left-most lane on the highway against a concrete divider wall." K. Malhas, inventor of LaneFX expressed his opinion on this design approach as follows: "It's difficult for to understand why the one automotive manufacturer that has coined its existence on occupant safety would release a system that does not appear to have been well-though out." But it actually gets worse from there, estimated price for the system is $1,200 that's over 800% the suggested retail price of a complete LaneFX package and, according to Volvo if the its alert mechanism - a small orange light on the inside of the A-pillar - becomes "too annoying" to the driver, the driver has a switch to turn it off! Unbelievable!