The most brilliant aspect of LaneFX is its simplicity. A 30-second demonstration usually leads to greater customer interest and eventually a sale. There is no in-vehicle add-on products that can be demo'd in less time than LaneFX, not even satellite radio. The quicker the product presentation, the less taxing it will be on your customer's attention span and willingness to buy.

Don't forget the power of LaneFX's "wow-factor". Your buyers invariably react with the "Why didn't I think of that!" response. That's the reaction you want because more discussion leads to more consideration which ultimately lead to a sale.

As a valued LaneFX Reseller, your retail locations will be trained and designated as LaneFX Certified Installation Centers. Since every LaneFX system sale leads to installation services (approx. 3 labor hrs + supplies), your opportunity to drive more revenue and margin from every LaneFX transaction continues to increase.

LaneFX is pioneering a brand new way to do business in the automotive aftermarket. It is designed to help generate more revenues to our resellers well after a customer purchases and installs a LaneFX system.

LaneFX's Soft Optioning technology allows customers to purchase and instantly activate optional system features directly from the internet. Your customers can do so at anytime after you've sold and installed their initial LaneFX system. Every Instant Web Upgrade that one of your customers purchases at LaneFX.com translates into follow-on revenue dollars to you. This is a partnership commitment that you won't see from traditional aftermarket product manufacturers.

Our team is committed to your success with the LaneFX product. As such, we have designed a marketing support program that is comprehensive and can be easily integrated within your retail operations. See the adjacent column for a summary of our LaneFX Certified Safety Center program benefits.

J.D. Power & Associates has ranked blind spot systems as the second-most requested automotive technology by consumers ². Your buyers experience the effects of changing lanes in their daily commutes and are ready for a solution that fits their driving style. LaneFX is simple, adaptable, and customers get it!

Let's face it: The 12-volt market is steadily shrinking. Last year's technology is today's commodity and with limited new product categories, retailers are selling the same products to the same customers at dwindling margins.

Not convinced? Ask yourself: When was the last time a senior citizen walked into your showroom? When was the last time a soccer mom (women drivers with Minivans/SUVs) bought something from your store?

Because LaneFX brings focus to driving safety, you will see it become a catalyst to new consumer segments with higher spending potential. In fact, since the introduction of LaneFX, 28% of our direct sales have been to senior citizens (most with AARP) and 31% of our sales were to women drivers.