LaneFX is not like blind spot mirrors. It's only a mobile electronics system that moves your power mirrors in lane changes and merges.

HOME: Are you looking for a great technology or auto safety story idea? Look no further than the award-winning LaneFX and ParkFX auto safety systems. LaneFX is an industry-leading auto safety and lane change blind spot mirror technology. But at the same time, it makes for a great new gadget story because it addresses a problem that every driver out there can identify with. So go ahead! Download our LaneFX Media Kit and get your thought-starters instantly. Plus, be sure to check out the LaneFX auto safety DVD (also available in streaming video) and experience LaneFX in its natural habitat: America's highways. LaneFX: It's much more than a blind spot mirror, much more than a car gadget!

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CONTENTS: LaneFX Wholesale Pricing Information for Mobile Electronic Retailers & Distributors

Why Turn Your Head Away From Traffic?

Turn your side mirror instead whenever you need to change lanes!

LaneFX is a controller that links your car's power mirrors and turn signals, and whenever you use your turn signal, it automatically moves the mirrors outwards so you can instantly see in your blind spot. LaneFX can also be outfitted with ParkFX, which tilts both mirrors down so you can see where you're parking.

What a great idea—this beats the hell out of that "objects are closer than appear" concept which gives you a distorted view of reality in that right-side rearview mirror.

LaneFX does make two assumptions, though: that you have power mirrors in your car and that you actually use your turn signals when you're going to change lanes. You do signal when you're changing lanes, don't you? Sale prices start below $170. What a deal! Get one in time for the holidays and have safer winter driving.

Don't Be Blind Sided by Your Blind Spot!

Unlike other "radar" detectors, LaneFX has no learning curve. LaneFX is a WYSIWYG (What you see is what you get) system that uses what you already use - your vehicle's side mirrors - to show you what's in your blind spot zone. With its extensive customization options, LaneFX adapts to your driving style, not the other way around.

Don't forget: your mobile electronics retailer is best for installing your LaneFX system, but not factory systems like Volvo BLIS or ValeoRaytheon. Don't settle for the nerdy car gadgets, get LaneFX and get the latest driver safety technologies. Lane change or merge with the latest blind spot mirrors and auto safety technologies.

RELATED TOPICS:

  1. radar detectors
  2. mobile electronics
  3. latest gadgets for drivers
  4. Auxiliary blind spot convex mirrors
  5. Audi Q7
  6. Volvo BLIS for S80 and XC90 SUV

Compare Backup Sensors & Cameras to ParkFX for the Most Reliable Backup Warning Technology

Not all reversing aids are equal. The sensing technology and the indicating method are critical to your driving safety.

How A Park Assist System Alerts You

One option is video, which at first seems like a great choice. But one major flaw with having a video camera affixed to the back of your car with a monitor on your dashboard is that it also forces you to look forward while backing up. That can disturb your perception, your reaction time, and feel very unnatural. They are also extremely expensive, and you'll pay thousands of dollars to have a video system attached to your car, whether from the dealer or an aftermarket supplier.

Compare that to other bargain basement devices which actually have LED displays (little red lights) on your dashboard. These are cumbersome -- almost useless -- for much the same reason as video: when you drive in reverse, you naturally look behind you, and you'll never see the little red lights. They are also hard to read in bright sunlight.

Some other bargain technologies use a tone which beeps more rapidly as you get closer to an obstacle. You can at least hear the relative distance just by listening to the beeps, but you have to practice a bit to really understand how far you are from danger.

That's why an audible voice sensor is best. It tells you in a spoken voice exactly how far away you are. Not only do you not have to awkwardly look forward at your dashboard, you'll know without guessing how much further you can safely back up.

How A Reversing Aid Detects Objects

If you've never seen or used a reversing aid, you might be surprised at how technically advanced they actually can be.

Reversing aids use a variety of technologies to sense an object behind the car. Some units use Doppler radar, and others use infrared sensors, but by far the most accurate method of detection is the one the U.S. Navy uses on its submarines: sonar.

Sonar can operate in any weather, including direct sunlight or rain. And it doesn't require that the car be moving in order to sense an obstruction.

Basic Auto Safety Facts

Plus the Economic Benefits of the LaneFX Blind Spot Exposure System

  1. According to the US government's Department of Transportation, 1 out of 25 collisions on America's highways is due to improper lane change / lane merge. That's 630,000 accidents annually and almost 2% of which are fatal. The estimated annual insurance cost of these collisions $2.3B not accounting for economic loss. There are no specific statistics on whether these numbers improve by use of conventional convex blind spot mirrors or even by the driver setting the side mirrors wide.
  2. Second, consider the driver awareness benefit. By eliminating the average of 2 seconds of a complete head turn / blind spot check, LaneFX can afford you over 205ft of advance emergency stopping/maneuvering distance. This could be a life-saving or accident avoidance distance.
  3. Thirdly, let's approach this from a competitive landscape: The blind spot detection segment has just recently begun heating up at the OEM and teir-1supplier level. University of Michigan's Center for Automotive Research (CAR) study of emerging technologies, automotive executives from around the world have predestined a 10% market penetration of blind spot detection systems by MY06. So far this figure has been lagging a bit, but there is evidence of momentum building up in this area. Volvo has recently announced their blind spot detection system called BLIS and Audi has launch its Lane Assists passive system on its brand new Q7 SUV. As matter of fact, Volvo's VP of marketing in the BLIS systems' media preview indicated that that "blind spot problem solution is the number of asked for feature by Volvo owners." Volvo in this detection system chose to use pattern/image recognition technology as their chosen horse for this race. Raytheon and Valeo-Sylvania, two heavy hitters in the teir-1 supplier arena have joined forces to develop a sonar-based detection system under contract with one auto OEM. In both instances Volvo and other system are passive detection systems. Here's what's public from Volvo's own press release: "Because the system is camera based, it not work in the rain, snow, fog, or at night." When Automotive Week and Auto Blog test drove the BLIS system, they encountered a disproportionate number of false positives when driving by a row of parked cars or in the left-most lane on the highway against a concrete divider wall." K. Malhas, inventor of LaneFX expressed his opinion on this design approach as follows: "It's difficult for to understand why the one automotive manufacturer that has coined its existence on occupant safety would release a system that does not appear to have been well-though out." But it actually gets worse from there, estimated price for the system is $1,200 that's over 800% the suggested retail price of a complete LaneFX package and, according to Volvo if the its alert mechanism - a small orange light on the inside of the A-pillar - becomes "too annoying" to the driver, the driver has a switch to turn it off! Unbelievable!

ParkFX is the 360-Degree Backup Solution and it's Less Costly Than Backup Sensors, Park Assist and Rearview Cameras

Deaths increase. Ninety-one children were killed in 2003 by drivers who didn’t see them while backing up, according to Kids and Cars ( www.kidsandcars.org ), a nonprofit organization working to improve child safety around vehicles. Those deaths represented a 57 percent increase from 2002. During the first six months of 2004, more than 40 deaths have been attributed to backover accidents, many involving vehicles with large blind spots.

Kids and Cars compiles these statistics; the federal government does not track such incidents. Janette Fennell, president of the organization, believes that backover accidents are underreported and that the actual number of children killed or injured is much higher.

Blind spots grow with vehicle size. A likely reason for the increase in injuries is that minivans, pickups, and SUVs account for more than half of all vehicles sold. Many have large rear-view blind spots.

Last year, Consumer Reports began measuring the blind spot of each vehicle we test, checking the distance for short drivers (5 feet 1 inch tall) and for those of average height (5 feet 8 inches tall). The biggest blind spot: 51 feet for a short driver in a Chevrolet Avalanche pickup. But even small sedans can have blind spots of more than 40 feet. We regularly update vehicle blind-spot information, which is available on this site free of charge in The problem of blind spots.

Systems other than ParkFX combine a camera with sensors, so we tested each system independently; it is listed with camera systems in the Ratings.

All the systems we tested are potentially useful. They’re a good complement to looking around the vehicle before entering, and checking the rear window and rear-view mirror just before and while moving in reverse.

Better than some automakers "detectors"

LaneFX actually shows you what's lurking in your blind spot!

  1. Change lanes safely: Always use your turn signal before changing lanes or merging into highway traffic lanes. Turn signal aftermarket power mirrors are great, but they still don't give you complete coverage of the cars in your blind spot.
  2. LaneFX is the best automotive technology for your auto safety.
  3. Unlike some automakers' systems, Lane FX has no blinking lights, no false positives, and no learning curve. It uses what you normally use: your vehicle's side mirror!
  4. Perfect for new drivers with learner's permit. Don't take the DMV driver license test without it!
  5. Volvo XC90, S80 and Audi Q7 blind spot detectors can't match LaneFX. In each of these systems, the blinking lights in your blind spot mirrors can get very distracting.
  6. LaneScan is a good solution for semi-trucks, but for your commercial van fleet LaneFX is the clear solution because of its OEM compatibility.
  7. Lane FX Fleet Edition now available for light and medium duty commercial trucks and vans. It's preferred 2-to-1 by commercial fleet managers over the LaneScan Go Zone system.
  8. AARP: helps senior drivers avoid fatal accidents by advocating proper turn signal use and and 100% checking of senior driver's blind spot.

Buy LaneFX

Upgrade Your LaneFX
Accessories & Add-On's
Locate Certified Installers
Web Specials & Promotions
Guaranteed Universal Fit

FEATURES & OPTIONS

Standard Features Interactive List
Standard Features Printable List
Turn Signal Link
ParkFX
Mirror Speed Boost
Instant Web Upgrades
Accessories & Add-On's Multi-Vehicle Kit
Accessories & Add-On's End-of-Lease Kit
Accessories & Add-On's Parts Bin

BLIND SPOT INFO

About Drivaware Inc.
Press Room[ and Media Library ]
Press Room[ and Media Library ] LaneFX TV
Press Room[ and Media Library ] Press Releases
Investors Forum
New Car Dealers
Aftermarket Retailers & Distributors
Auto OEM's
Trading Partner Login [ Restricted Access ]

FEATURED AUTO SAFETY ARTICLES & OTHER LINKS FOR SAFE LANE CHANGES

LaneFX is Safe for Leased Vehicles
LaneFX Voted #1 Driver Awareness Technology by BlindSpotSystems.com

HOW TO CHANGE LANES SAFELY WITH LANEFX

LaneFX Demo

Virtual LaneFX Tour
Top 10 Ways Drivers Use LaneFX
LaneFX Moments
Blind Spot Challenge / Driver Awareness Index Study
Driver Safety Surveys

COMPARE LATEST 12-VOLT CAR GADGETS

Competitive Comparisons
Why LaneFX is Right For You
Compare LaneFX
10 Reasons to Replace Your Stick-On Convex Auxilliary Mirrors with LaneFX
Independent Research Studies Stress the Importance of Safer Lane Changes

CONTACT OUR EXPERT DRIVERS ED INSTRUCTORS

Contact Us
Support Central
Owners Guide
Installation Guide
Warranty & Return Policy
Contact Technical Support
Frequently-Asked Questions (FAQ)
FAQ Printer Friendly Version
Tell A Friend About LaneFX
Drivaware Corporate Info
AARP: Safe Driving Tips for Senior Drivers
LaneFX Site Map Site MapLaneFX Site Map Drivaware Corporate Gateway CorporateDrivaware Corporate Gateway Chat with LaneFX Safety Team Customer ServiceContact Customer Service View Shopping Cart / Checkout Shopping Cart
LaneFX is proudly made in the USA using US-sourced components MADE IN U.S.A. Drivaware reminds you to always wear your seatbelt, exercise caution when merging or changing lanes, obey all traffic laws and always rely on your primary senses in making driving decisions. Drivaware and LaneFX are trademarks of Drivaware Inc. Patents Pending. Copyright © 2006-09. All rights reserved. Drivaware Inc. 1756 Plymouth Rd., Suite #500, Ann Arbor, MI 48105 USA.
 
 
LaneFX is designed from the ground up for greater price competitiveness, higher customer appeal, and better profitability for our resellers.
     
We continuously benchmark LaneFX against the best-selling automotive aftermarket products on the market. The results are simply unbeatable.
 
3
LaneFX is a 30 second show-and-tell
 
The most brilliant aspect of LaneFX is its simplicity. A 30-second demonstration usually leads to greater customer interest and eventually a sale. There is no in-vehicle add-on products that can be demo'd in less time than LaneFX, not even satellite radio. The quicker the product presentation, the less taxing it will be on your customer's attention span and willingness to buy.

Don't forget the power of LaneFX's "wow-factor". Your buyers invariably react with the "Why didn't I think of that!" response. That's the reaction you want because more discussion leads to more consideration which ultimately lead to a sale.
 
4

LaneFX drives incremental revenues from installation services and add-on's

 
As a valued LaneFX Reseller, your retail locations will be trained and designated as LaneFX Certified Installation Centers. Since every LaneFX system sale leads to installation services (approx. 3 labor hrs + supplies), your opportunity to drive more revenue and margin from every LaneFX transaction continues to increase.
   
5

LaneFX can drive more revenues well after the sale

 

LaneFX is pioneering a brand new way to do business in the automotive aftermarket. It is designed to help generate more revenues to our resellers well after a customer purchases and installs a LaneFX system.

LaneFX's Soft Optioning technology allows customers to purchase and instantly activate optional system features directly from the internet. Your customers can do so at anytime after you've sold and installed their initial LaneFX system. Every Instant Web Upgrade that one of your customers purchases at LaneFX.com translates into follow-on revenue dollars to you. This is a partnership commitment that you won't see from traditional aftermarket product manufacturers.

   
6

LaneFX Certified Safety Center program gives you unprecedented marketing support

 
Our team is committed to your success with the LaneFX product. As such, we have designed a marketing support program that is comprehensive and can be easily integrated within your retail operations. See the adjacent column for a summary of our LaneFX Certified Safety Center program benefits.
 
1
LaneFX has a broader, higher customer appeal
 
J.D. Power & Associates has ranked blind spot systems as the second-most requested automotive technology by consumers 2. Your buyers experience the effects of changing lanes in their daily commutes and are ready for a solution that fits their driving style. LaneFX is simple, adaptable, and customers get it!
 
2
LaneFX draws unique consumer segments that currently don't visit mobile electronics stores
 

Let's face it: The 12-volt market is steadily shrinking. Last year's technology is today's commodity and with limited new product categories, retailers are selling the same products to the same customers at dwindling margins.

Not convinced? Ask yourself: When was the last time a senior citizen walked into your showroom? When was the last time a soccer mom (women drivers with Minivans/SUVs) bought something from your store?

Because LaneFX brings focus to driving safety, you will see it become a catalyst to new consumer segments with higher spending potential. In fact, since the introduction of LaneFX, 28% of our direct sales have been to senior citizens (most with AARP) and 31% of our sales were to women drivers.

We don't need to tell you about your business. The automotive aftermarket (wholesale or retail) segment is highly competitive with razor-thin product margins and demanding customer base. Sure, you could stock yet another iPod link, nav unit, remote start or a good old radar detector. But where are the margins? Where's the exclusivity? Stocking these popular product segments only builds a "me-too" product selection where you can only compete on price. Additionally, none of these products differentiate your stores in the eyes of the customer and you're still faced with that pesky product profitability issue.

Meet LaneFX: the brand new aftermarket product that is so new, so innovative that it has created an entirely new product category in the mind of the consumer: the Driver Awareness Technologies segment. LaneFX has wide product appeal, low customer-resistence and can drive higher closing ratios and healthier wholesale and retail margins to your bottom line.

All of this focus on margin cannot be possible without the right pricing model. LaneFX's wholesale pricing (to both distributors as well as retailers) is one of the most aggressive in the industry. The gap between our wholesale prices and the MSRP for the LaneFX product line gives you unprecedented flexibility in packaging the product to your buyers. But don't take our word for it! Request LaneFX Reseller Program information including our introductory wholesale pricing sheet. You will be pleased with the way LaneFX fits your business.

 
J.D. Power & Associates' Consumer Survey on Emerging Automotive Technologies reports:
2nd

most wanted feature by consumers in their next new vehicle purchase 2

79%
of consumers would purchase blind spot system 2
Plus,
Voted #1
 
In an ongoing web poll 3, LaneFX was voted Best 2006 Driver Awareness Technology by over 2,000 drivers

The LaneFX Certified Safety Center Program is one of the most unique reseller marketing support programs in the business. It is designed to reduce your risk and to drive more revenue and margin to your business.
 

 
Download the LaneFX Reseller Program brochure and see how LaneFX can drive more margin to your showroom.


Our Reseller Marketing Support program offers:
 
Aggressive wholesale discounts
 
-
Our competitive wholesale pricing model gives you ultimate flexibility in retail pricing and pre-bundling
 
-
Special additional discounts for high volume / multi-point resellers.
 
Comprehensive training program
 
-
Customized training for your sales teams, at no-charge
 
-
No-charge installation training and certification for your technicians 5
 
PLUS Unprecedented Marketing Support
 
-
Co-branded Point-Of-Sale displays [see example]
 
-
Co-branded tri-fold customer brochures [see example]
 
-
POP hanging mirror tags [see example 1, example 2]
 
-
"Certified LaneFX Safety Center" designation and preferred placement in retailer/installer directory
 
-
Co-branded web page that integrates with your current web presence with no outside links
 
Protected vehicle brand / market combinations available
 
-
Hurry! Major markets are almost gone 6



1
Claim based on new and pre-owned vehicle sales from dealers participating the LaneFX Pilot Dealer Program in the Detroit Metropolitan market from 1/2/06 through 4/30/06.
2 Source: J.D. Power & Associates Consumer Report on Emerging Automotive Technologies, 2004.
3 Source: BlindSpotSystems.com driver web poll and editorial review and ratings.
4 Source: ValeoRaytheon Systems' survey of NA auto dealers, 2003..
5 Limited to qualified, experienced technicians only.
6
New car dealers only. Not available in all markets. Not all dealers qualify. Contact us for more details.