LaneFX is not like blind spot mirrors. It's only a mobile electronics system that moves your power mirrors in lane changes and merges.

HOME: Are you looking for a great technology or auto safety story idea? Look no further than the award-winning LaneFX and ParkFX auto safety systems. LaneFX is an industry-leading auto safety and lane change blind spot mirror technology. But at the same time, it makes for a great new gadget story because it addresses a problem that every driver out there can identify with. So go ahead! Download our LaneFX Media Kit and get your thought-starters instantly. Plus, be sure to check out the LaneFX auto safety DVD (also available in streaming video) and experience LaneFX in its natural habitat: America's highways. LaneFX: It's much more than a blind spot mirror, much more than a car gadget!

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CONTENTS: LaneFX Wholesale Pricing Information for Mobile Electronic Retailers & Distributors

Steering Wheels Get More and More Buttons

The steering wheel is quickly become the control center for the entire vehicle. Auto manufacturer's are using the steering wheel to add new buttons and controls for everything from controlling the radio to switching gears. USA Today reports that many cars already have 10 to 15 different buttons on the steering wheel:

The fingertip frenzy isn't just about luxury cars, either. Sure, the $73,750 Range Rover SUV offers 10 buttons or toggles, not including the horn. And the $49,100 Acura RL sedan has 16, in addition to two thumb paddles for manually changing gears. But Toyota's humble — albeit fully-loaded — $26,040 Prius gas-electric hybrid sedan includes 15 places to mash a thumb into the steering wheel.

Automakers say the buttons help motorists keep their fingers on the wheel instead of having to fiddle with dials and knobs on the dashboard, making driving safer.
Many more steering wheel control buttons are expected in future vehicles. USA Today's article said the new Mercedes-Benz M-Class will "let drivers control the volume and play list of their Apple iPod digital music players from the steering wheel." But voice commands are coming as well which may make these buttons less important. Why press a button when you can just say "Window Washers On. Maximum Speed." Auto manufacturers will have to caution to keep these steering wheel buttons and voice commands from getting out of hand.

Top Fun Gifts for Tech Lovers Under $40

Do you have friends who are more into gadgets and technology that it seems like a crazy obsession almost? Are you trying really hard to get something that won't be quickly replaced by the next model, or the smaller and faster machine? Well, then this guide is for you. Gadgets can make excellent gifts, especially for the tech-savvy. However, a vast majority of them can be extremely deadly to your budget. So what should you do in these cases? Surprisingly, there are many options available to you today. Before we go into the top gadgets gifts, here are some tips :

Don't go for the older model of something because it's cheaper. If your friend is really tech-savvy, he/she will want to get the newer one anyway.

Make sure that these gadgets are useful or fun and won't be extra work or cost for them. For example, avoid getting something like a car security device that requires long installation time and effort.

If you get something that needs batteries to run, include the batteries in it.

Always try to bundle something with the gift that will increase the effectiveness of the gift or help in some other way. For example, I often recommend bundling theLight In The Darkness program with many things because it helps remove the financial pressure on someone and is super cheap for what it offers.

If it's a battle between something that's useful and sentimental, always get the pragmatic gift for a guy, and the sentimental/decorative gift for the woman.

Here's a quick look at some of the different options available to you for gift giving this holiday season. All of the following gadgets cost $40 or lower:

Scrolling License Plate Frame :

The scrolling license plate frame is for those who get bored of the meaningless license plate pretty quick and would rather have a message to go with their license plates. The frame displays a scrolling message on the back of the car. The messages are customizable and you can create your own messages with it. Here's what the Scrolling License Plate Frame offers:

License plate frame features a built-in scrolling message display.

Create up to five custom messages with up to 120 characters each.

The Blind Spot Problem is Becoming Quite Pervasive

Growing Demand for a Practical Solution Seen With Consumers, OEMs and Tier 1 Supplier Community.

The advanced Blind Spot Detection solutions market is now emerging with industry indications of considerable upside, starting with MY06 and MY07 vehicle line-ups.

At Drivaware, we have dedicated considerable product development resources to create, develop and production-ready three innovative Blind Spot Detection systems. While other companies are focused on producing car gadgets, we are focused on the efficiency of the system in terms of driver awareness. Two of these solutions are entirely original innovations, never seen before in the automotive marketplace. More broadly however, each Drivaware Blind Spot Detection solution has a compelling first-to-market advantage in its respective technology.

What You Can't See in Your Mirrors Can Hurt You

The blue car's driver sees the green car through his mirrors but cannot see the red car without turning to check his blind spot. Blind spots, in the context of driving an automobile, are the areas of the road that cannot be seen while looking forward or through either the rear-view or side mirrors. Blind spots can be eliminated by overlapping side and rear-view mirrors, or checked by turning one's head briefly, or by adding another mirror with a larger field of view. Detection of vehicles or other objects in blind spots may also be aided by systems such as video cameras or distance sensors, though these are not common in automobiles sold to the general public.

More than 2,400 children are accidentally backed-up over each year in the U.S.

And of those, more than 100 die. With the proliferation of SUVs and mini-vans, drivers aren't aware of the enormous rear view blind spots that prevent them from seeing what's behind them, especially small objects, animals, people, and children. Some of these blind spots are even greater than the length of an average driveway! Senators Hillary Clinton (D-New York) and John Sununu (R-New Hampshire) have recently proposed legislation requiring the U.S. Department of Transportation to issue regulations aimed at reducing accidents that frequently kill or injure children in cars. But until that legislation is passed, it's up to the driver to protect their loved-ones and prevent a tragedy by using a Park Assist system or a backup camera.

In fact, the Centers for Disease Control and Prevention estimated 2,767 people were treated in emergency rooms from July 2000 through June 2001 because of backovers. "This is a huge problem," Fennell said. "A lot of [the problem] is due to the change in our vehicle mix" that has more people driving tall-profile vehicles, she said.

Indeed, Fennell's research indicates that "in 60 percent of the [backover] cases, it's a truck, van or SUV that's involved," Fennell said. The reduced rearward visibility is caused by the design and tall profile of SUVs, pickup trucks and even vans.

The top edge of the tailgates and liftgates in these vehicles typically sits high and so do the vehicles themselves. This means that unaware children and small-stature adults and anything not tall enough to be visible in the rear window glass might be run over as the vehicle is backing up.

Consumers can choose from a wider range of aftermarket vehicle-backup systems since our last report, including new and improved designs.

All such systems are intended to help drivers detect objects within the blind spot behind the vehicle.

New are camera systems such as the Audiovox and ParkFX we tested that offer a “picture in the mirror” feature. The display is on a mirror that fits on top of or replaces the existing rear-view mirror, so you don’t have to choose between looking at the display and at the rear-view mirror while backing up. ParkFX also combines a camera with an audible sensor, so you can see and hear potential trouble. We would like to see more backup warning systems on the market that combine camera and sensor technologies.

Backup systems are typically marketed as parking aids, not safety equipment. But our tests show that the camera models can also help drivers avoid backover-accident injuries and fatalities.

OhGizmo Special Product Review

LaneFX - Blind Spots Revealed

A lot of new cars include detection systems that will alert the driver when a vehicle (or some other large object) is sitting in their blind spot. Drivaware is now selling a third-party solution that does more than just alert the driver when something is in their blind spot, it shows them.

When the turn signals are activated the LaneFX system will automatically move the corresponding side mirror outwards showing the driver what might be hiding in the vehicle’s blind spot. The LaneFX system can also include the ParkFX feature which will automatically tilt both side mirrors down while the vehicle is being driven in reverse.

The Drivaware LaneFX system can be installed on any car with power side mirrors and is available in a Basic Edition for $197, a Highway Edition for $242 and a Commuter Edition for $296 depending on what features you may need.

PC Magazine Hails LaneFX as "One of The Collest Products" Reviewed!

Let me tell you about the coolest product I never reviewed. It's a wonderfully complex solution to a problem that shouldn't even be a problem. This product, LaneFX, is a microcontroller that interacts with the side mirrors in your car.

You want to change lanes, and you glance in your side mirror. It looks clear. But in your LaneFX-equipped car, you can press a button and the mirror sweeps out to show you the blind spot beyond the limit of your peripheral vision. Then it returns to its normal position. If you flick on your turn signal, the mirror also does its sweep.

It works on either side of the car, and it also has an extended mode for when you want to keep an eye on traffic alongside and behind you, as when you're merging onto a freeway. Now let's say you're going to parallel-park. You slip your car into reverse—and the right mirror angles itself downward so you can see the curb.

Although that's the end of the LaneFX's bag of tricks, it's just the beginning of the ways it can be implemented. You can customize how far each mirror moves, how long it pauses, and how long it takes to get there. You can even make mistakes in hooking up the wires to the mirror motors; the microcontroller has a learn mode so you can teach it which wires to use to control each motion. An LCD screen prompts you through every step of the procedure.

LaneFX available features
LaneFX
with independent control of Left and Right power mirrors
Turn Signal Link
with two selectable turn signal modes: "Normal" & "Sticky"
ParkFX
park assist system with configurable mirror tilt-down movements
Power Mirror Speed Boost
configurable up to 200% of factory power mirror speed
Complete Automotive-Grade Hardware & Documentation
with Molex® brand wiring harness; Owners & Installation Guides;
Nothing more to buy!
Risk-Free Buying Backed by Triple Warranty Program
Your Satisfaction is Guaranteed.
24-Month Extended Hardware Protection Plan

Buy LaneFX

Upgrade Your LaneFX
Accessories & Add-On's
Locate Certified Installers
Web Specials & Promotions
Guaranteed Universal Fit

FEATURES & OPTIONS

Standard Features Interactive List
Standard Features Printable List
Turn Signal Link
ParkFX
Mirror Speed Boost
Instant Web Upgrades
Accessories & Add-On's Multi-Vehicle Kit
Accessories & Add-On's End-of-Lease Kit
Accessories & Add-On's Parts Bin

BLIND SPOT INFO

About Drivaware Inc.
Press Room[ and Media Library ]
Press Room[ and Media Library ] LaneFX TV
Press Room[ and Media Library ] Press Releases
Investors Forum
New Car Dealers
Aftermarket Retailers & Distributors
Auto OEM's
Trading Partner Login [ Restricted Access ]

FEATURED AUTO SAFETY ARTICLES & OTHER LINKS FOR SAFE LANE CHANGES

LaneFX is Safe for Leased Vehicles
LaneFX Voted #1 Driver Awareness Technology by BlindSpotSystems.com

HOW TO CHANGE LANES SAFELY WITH LANEFX

LaneFX Demo

Virtual LaneFX Tour
Top 10 Ways Drivers Use LaneFX
LaneFX Moments
Blind Spot Challenge / Driver Awareness Index Study
Driver Safety Surveys

COMPARE LATEST 12-VOLT CAR GADGETS

Competitive Comparisons
Why LaneFX is Right For You
Compare LaneFX
10 Reasons to Replace Your Stick-On Convex Auxilliary Mirrors with LaneFX
Independent Research Studies Stress the Importance of Safer Lane Changes

CONTACT OUR EXPERT DRIVERS ED INSTRUCTORS

Contact Us
Support Central
Owners Guide
Installation Guide
Warranty & Return Policy
Contact Technical Support
Frequently-Asked Questions (FAQ)
FAQ Printer Friendly Version
Tell A Friend About LaneFX
Drivaware Corporate Info
AARP: Safe Driving Tips for Senior Drivers
LaneFX Site Map Site MapLaneFX Site Map Drivaware Corporate Gateway CorporateDrivaware Corporate Gateway Chat with LaneFX Safety Team Customer ServiceContact Customer Service View Shopping Cart / Checkout Shopping Cart
LaneFX is proudly made in the USA using US-sourced components MADE IN U.S.A. Drivaware reminds you to always wear your seatbelt, exercise caution when merging or changing lanes, obey all traffic laws and always rely on your primary senses in making driving decisions. Drivaware and LaneFX are trademarks of Drivaware Inc. Patents Pending. Copyright © 2006-09. All rights reserved. Drivaware Inc. 1756 Plymouth Rd., Suite #500, Ann Arbor, MI 48105 USA.
 
 
LaneFX is designed from the ground up for greater price competitiveness, higher customer appeal, and better profitability for our resellers.
     
We continuously benchmark LaneFX against the best-selling automotive aftermarket products on the market. The results are simply unbeatable.
 
3
LaneFX is a 30 second show-and-tell
 
The most brilliant aspect of LaneFX is its simplicity. A 30-second demonstration usually leads to greater customer interest and eventually a sale. There is no in-vehicle add-on products that can be demo'd in less time than LaneFX, not even satellite radio. The quicker the product presentation, the less taxing it will be on your customer's attention span and willingness to buy.

Don't forget the power of LaneFX's "wow-factor". Your buyers invariably react with the "Why didn't I think of that!" response. That's the reaction you want because more discussion leads to more consideration which ultimately lead to a sale.
 
4

LaneFX drives incremental revenues from installation services and add-on's

 
As a valued LaneFX Reseller, your retail locations will be trained and designated as LaneFX Certified Installation Centers. Since every LaneFX system sale leads to installation services (approx. 3 labor hrs + supplies), your opportunity to drive more revenue and margin from every LaneFX transaction continues to increase.
   
5

LaneFX can drive more revenues well after the sale

 

LaneFX is pioneering a brand new way to do business in the automotive aftermarket. It is designed to help generate more revenues to our resellers well after a customer purchases and installs a LaneFX system.

LaneFX's Soft Optioning technology allows customers to purchase and instantly activate optional system features directly from the internet. Your customers can do so at anytime after you've sold and installed their initial LaneFX system. Every Instant Web Upgrade that one of your customers purchases at LaneFX.com translates into follow-on revenue dollars to you. This is a partnership commitment that you won't see from traditional aftermarket product manufacturers.

   
6

LaneFX Certified Safety Center program gives you unprecedented marketing support

 
Our team is committed to your success with the LaneFX product. As such, we have designed a marketing support program that is comprehensive and can be easily integrated within your retail operations. See the adjacent column for a summary of our LaneFX Certified Safety Center program benefits.
 
1
LaneFX has a broader, higher customer appeal
 
J.D. Power & Associates has ranked blind spot systems as the second-most requested automotive technology by consumers 2. Your buyers experience the effects of changing lanes in their daily commutes and are ready for a solution that fits their driving style. LaneFX is simple, adaptable, and customers get it!
 
2
LaneFX draws unique consumer segments that currently don't visit mobile electronics stores
 

Let's face it: The 12-volt market is steadily shrinking. Last year's technology is today's commodity and with limited new product categories, retailers are selling the same products to the same customers at dwindling margins.

Not convinced? Ask yourself: When was the last time a senior citizen walked into your showroom? When was the last time a soccer mom (women drivers with Minivans/SUVs) bought something from your store?

Because LaneFX brings focus to driving safety, you will see it become a catalyst to new consumer segments with higher spending potential. In fact, since the introduction of LaneFX, 28% of our direct sales have been to senior citizens (most with AARP) and 31% of our sales were to women drivers.

We don't need to tell you about your business. The automotive aftermarket (wholesale or retail) segment is highly competitive with razor-thin product margins and demanding customer base. Sure, you could stock yet another iPod link, nav unit, remote start or a good old radar detector. But where are the margins? Where's the exclusivity? Stocking these popular product segments only builds a "me-too" product selection where you can only compete on price. Additionally, none of these products differentiate your stores in the eyes of the customer and you're still faced with that pesky product profitability issue.

Meet LaneFX: the brand new aftermarket product that is so new, so innovative that it has created an entirely new product category in the mind of the consumer: the Driver Awareness Technologies segment. LaneFX has wide product appeal, low customer-resistence and can drive higher closing ratios and healthier wholesale and retail margins to your bottom line.

All of this focus on margin cannot be possible without the right pricing model. LaneFX's wholesale pricing (to both distributors as well as retailers) is one of the most aggressive in the industry. The gap between our wholesale prices and the MSRP for the LaneFX product line gives you unprecedented flexibility in packaging the product to your buyers. But don't take our word for it! Request LaneFX Reseller Program information including our introductory wholesale pricing sheet. You will be pleased with the way LaneFX fits your business.

 
J.D. Power & Associates' Consumer Survey on Emerging Automotive Technologies reports:
2nd

most wanted feature by consumers in their next new vehicle purchase 2

79%
of consumers would purchase blind spot system 2
Plus,
Voted #1
 
In an ongoing web poll 3, LaneFX was voted Best 2006 Driver Awareness Technology by over 2,000 drivers

The LaneFX Certified Safety Center Program is one of the most unique reseller marketing support programs in the business. It is designed to reduce your risk and to drive more revenue and margin to your business.
 

 
Download the LaneFX Reseller Program brochure and see how LaneFX can drive more margin to your showroom.


Our Reseller Marketing Support program offers:
 
Aggressive wholesale discounts
 
-
Our competitive wholesale pricing model gives you ultimate flexibility in retail pricing and pre-bundling
 
-
Special additional discounts for high volume / multi-point resellers.
 
Comprehensive training program
 
-
Customized training for your sales teams, at no-charge
 
-
No-charge installation training and certification for your technicians 5
 
PLUS Unprecedented Marketing Support
 
-
Co-branded Point-Of-Sale displays [see example]
 
-
Co-branded tri-fold customer brochures [see example]
 
-
POP hanging mirror tags [see example 1, example 2]
 
-
"Certified LaneFX Safety Center" designation and preferred placement in retailer/installer directory
 
-
Co-branded web page that integrates with your current web presence with no outside links
 
Protected vehicle brand / market combinations available
 
-
Hurry! Major markets are almost gone 6



1
Claim based on new and pre-owned vehicle sales from dealers participating the LaneFX Pilot Dealer Program in the Detroit Metropolitan market from 1/2/06 through 4/30/06.
2 Source: J.D. Power & Associates Consumer Report on Emerging Automotive Technologies, 2004.
3 Source: BlindSpotSystems.com driver web poll and editorial review and ratings.
4 Source: ValeoRaytheon Systems' survey of NA auto dealers, 2003..
5 Limited to qualified, experienced technicians only.
6
New car dealers only. Not available in all markets. Not all dealers qualify. Contact us for more details.