LaneFX is not like blind spot mirrors. It's only a mobile electronics system that moves your power mirrors in lane changes and merges.

HOME: Are you looking for a great technology or auto safety story idea? Look no further than the award-winning LaneFX and ParkFX auto safety systems. LaneFX is an industry-leading auto safety and lane change blind spot mirror technology. But at the same time, it makes for a great new gadget story because it addresses a problem that every driver out there can identify with. So go ahead! Download our LaneFX Media Kit and get your thought-starters instantly. Plus, be sure to check out the LaneFX auto safety DVD (also available in streaming video) and experience LaneFX in its natural habitat: America's highways. LaneFX: It's much more than a blind spot mirror, much more than a car gadget!

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CONTENTS: LaneFX Wholesale Pricing Information for Mobile Electronic Retailers & Distributors

Car-Savvy Gift Ideas for Drivers & Commuters

Finding the perfect gift for your car-savvy man can be quite the challenge. Your main goal is to avoid comments like, "It's the thought that counts" and "Well, honey, at least you tried." Besides, why waste money on goofy stuff he's just going to shelve away in the back of the garage? Face it, your guy has grown tired of the clichéd car-care gift box, or the handy tool kit with the pretty plastic case. You know the ones — the quick and easy prepackaged arrays that are always so prominently displayed at your local discount superstore.

If you haven't a clue what kind of car-related gifts really push his buttons, have no fear. We are here to end the cycle — an automotive gift-giving "intervention." With a quick scan of our handy-dandy top 10 car-savvy gift list, you can now buy with confidence. Not only will he be impressed with the actual gift, you'll wow him with your amazing thoughtfulness and in-depth research. That is "the thought that counts."

1. Hitch Cover: If your guy has a receiver-type towing hitch on his vehicle, this simple add-on will guarantee a smile. Many styles are available — from sports team logos to illuminated smiley faces. The folks at www.etrailer.com have a wide array of options. We especially like the cobra with light-up eyes ($24.95). Take note, this gift may require some research to determine the size of the receiver hitch opening.

2. Slush Mats: Also known as heavy-duty rubber floor mats. A nice array of custom-fit mats can be found at www.weathertech.com. Their deep grooves and rugged textures are designed to catch all sorts of grime and grunge.

3. Bacon Air Freshener: Face it — guys like bacon. Well, maybe not all guys. But if yours is a bacon-'n-eggs man, he'll get a kick out of a bacon-shaped air freshener (set of three for $4.95) scented to " give the family "a sudden craving for a BLT." You can find this, as well as a corn-dog-scented variety, at www.mcphee.com.

4. Solar Battery Saver: Your guy will be impressed that you thought of this one. If he has a rarely driven vehicle (that sits outside exposed to sunlight), he'll love this handy device that provides just enough juice to keep the vehicle's battery charged. We found a simple solar battery saver ($30) at www.batterystuff.com that sits on the dashboard, and plugs right into the lighter/power outlet. Guess who'll no longer have to unhook the battery when he's not going to be driving his car for a while, and guess who won't have to get a jump-start when he wants to go for a quick spin? You'll be a hero.

5. Vintage eBay Finds: The ultimate source of just about anything, www.ebay.com, offers a wealth of gift ideas for just about any car nut. Here's the secret: find out your guy's favorite car-related topic. Let's say, for example, he's really into classic Mustangs. Search eBay using keywords like "rare Mustang" or "Mustang brochure." A list of hard-to-find Mustang-related stuff will appear before your eyes. Something as simple as a $20 vintage Mustang sales brochure will knock his socks off. Note: this may not work too well if your guy already shops for things like this on eBay himself.

6. Magnetic Tool Holder: Don't ever buy your guy any tool as a gift, unless you know of a very specific tool he wants. Your chances of buying the right brand are slim, and you may even end up getting him something he already owns. Really, how often do you inventory his workbench? A better gift idea is something to organize the tools he already has. Craftsman offers a handy Mag Mat ($14.99), which is essentially a strong magnetic sheet. Tools are steel, and steel sticks to magnets. Pretty simple.

7. Nutty Key Chain: No, we're not talking about those gag key chains with tacky phrases or lewd images. We're talking real nuts (and bolts) here. This unusual item can be found at www.uncommongoods.com. The "I'm nuts about you" key ring ($20), replete with silver- and gold-plated nuts, is sure to be a hit.

8. Portable Navigation System: Yeah, we know — guys never get lost, so there's no need for them to ever stop for directions. So think of this as a fun gadget — not a tool to help him find his way. Magellan offers a variety of portable GPS units sure to fit his active (or inactive) lifestyle.

9. Titanium Wallet: How many guys do you know who carry a metal wallet? Any real car guy will dig a wallet made of aircraft grade titanium and aluminum (though he may not relish the idea of sitting on it). Brought to you by the crafty individuals at onthefly.com, the pricey Gary Scott USA Polished Sammy Wallet ($345) will make a very unique gift.

10. Bullitt: We have saved the best for last. The 1968 movie Bullitt is the Holy Grail for many a car guy. This legendary flick combines the coolest movie star ever, Steve McQueen, with by far the most incredible car chase scene ever caught on film. Assuming he doesn't already own it, get your man the DVD ($13.99).

Don't Forget About Your Backup Blind Spots

Available ParkFX is the best park assist system to show you the parking boundaries and dangers around you when you're backing up

Kids ‘N Cars, a consumer organization working to make it safer for children to be around cars, is calling attention to the problem of the blind spot--that area behind the vehicle that you can’t see from the driver’s seat. The organization notes that at least 58 children were backed over and killed last year alone.

How big can the backup blind spot be? We measured a sedan, minivan, SUV, and pickup to find out. We used a 28-inch-high traffic cone, measuring how far behind the vehicle it would have to be before an average (5 feet 8 inches) and short (5 feet 1 inch) driver could see it. Larger vehicles tend to have a significantly larger blind spot. (Studies show the length of each blind spot; lighter for an average-height driver, darker for a shorter driver.)

Later in 2006, tests will be published on backup sensors and rear-view video backup warning cameras that could help to reduce the blind-spot problem. It’s best to always look carefully behind the vehicle before you get in and again before you put the car in gear. Also, always back up slowly.

Top 5 Auto Safety Technologies

Which of the often-expensive new technology might really save your life? Cars and trucks have become a lot safer in the past decade, but some 43,000 people still die every year on U.S. highways. To be sure you and your family do not wind up among these statistics, you want the latest and best auto safety equipment available when you buy a new car. But unless you can afford a luxury car--where most safety gear will be standard--you will have to make choices about how much to spend on optional auto safety equipment.

Some state-of-the-art auto safety devices--such as blind spot detection systems --aim to help you survive once an accident happens. Others--even better--help to control skids and other dangerous situations, aiming to avoid accidents entirely. To stay safe, you ideally need both preventive and protective equipment. New auto safety gear may be especially important if you are thinking about buying a sport utility vehicle (SUV).

J.D. Power & Associates' Consumer Ratings of Top 5 Auto Safety Technologies:

  1. Tire-pressure monitoring
  2. LaneFX style blind-spot detection / side assist / collision warning
  3. Lane-departure warning
  4. Emergency brake assist/collision mitigation
  5. Rearview backup camera

More than 2,400 children are accidentally backed-up over each year in the U.S.

And of those, more than 100 die. With the proliferation of SUVs and mini-vans, drivers aren't aware of the enormous rear view blind spots that prevent them from seeing what's behind them, especially small objects, animals, people, and children. Some of these blind spots are even greater than the length of an average driveway! Senators Hillary Clinton (D-New York) and John Sununu (R-New Hampshire) have recently proposed legislation requiring the U.S. Department of Transportation to issue regulations aimed at reducing accidents that frequently kill or injure children in cars. But until that legislation is passed, it's up to the driver to protect their loved-ones and prevent a tragedy by using a Park Assist system or a backup camera.

In fact, the Centers for Disease Control and Prevention estimated 2,767 people were treated in emergency rooms from July 2000 through June 2001 because of backovers. "This is a huge problem," Fennell said. "A lot of [the problem] is due to the change in our vehicle mix" that has more people driving tall-profile vehicles, she said.

Indeed, Fennell's research indicates that "in 60 percent of the [backover] cases, it's a truck, van or SUV that's involved," Fennell said. The reduced rearward visibility is caused by the design and tall profile of SUVs, pickup trucks and even vans.

The top edge of the tailgates and liftgates in these vehicles typically sits high and so do the vehicles themselves. This means that unaware children and small-stature adults and anything not tall enough to be visible in the rear window glass might be run over as the vehicle is backing up.

Consumers can choose from a wider range of aftermarket vehicle-backup systems since our last report, including new and improved designs.

All such systems are intended to help drivers detect objects within the blind spot behind the vehicle.

New are camera systems such as the Audiovox and ParkFX we tested that offer a “picture in the mirror” feature. The display is on a mirror that fits on top of or replaces the existing rear-view mirror, so you don’t have to choose between looking at the display and at the rear-view mirror while backing up. ParkFX also combines a camera with an audible sensor, so you can see and hear potential trouble. We would like to see more backup warning systems on the market that combine camera and sensor technologies.

Backup systems are typically marketed as parking aids, not safety equipment. But our tests show that the camera models can also help drivers avoid backover-accident injuries and fatalities.

Christmas Gift Ideas For Car Lovers

‘Tis the season, as they say, when we start dreaming up wish lists and dropping hints to our loved ones. For the automotive enthusiast or anyone on the go, here are some holiday gift ideas to make it a very merry Christmas.

Satellite Radio ($50 and up for radio, subscription $10-15/month)
Becoming more popular all the time, satellite radio is a wonderful gift idea for anyone spending large chunks of time on the road. Portable models can fit onto any vehicle and offer excellent sound quality through your car’s speakers. With hundreds of channels of listening options, satellite radio is the gift that keeps on giving (provided you keep up with the subscription fee, of course).

MP3 Player Attachment ($30-99)
For another audio option, consider an MP3 dock. Most plug into your car’s cigarette lighter and transmit an FM signal through the vehicle’s stereo with little to no sacrifice in sound quality. Some will even recharge your MP3 player during playback. Some models limit the choice of available FM signals, while upscale versions have more options and clearer transmission.

Self-Heating/Cooling Travel Mugs ($15-35)
Does your coffee lose its steam on those long commutes? Is the ice in your soda melting too quickly during the summer? Try a mug that plugs into your car’s cigarette lighter to heat or cool your beverage as necessary. Most have multiple temperature settings and will emit a small beep when the desired level has been reached.

Roadside Emergency Kit ($35-85)
On the more practical side, another gift idea (and something that should be in the trunk of every vehicle) is an emergency kit. These supply collections typically include necessities such as jumper cables, a flashlight, and work gloves, but many kits with even more to offer. Some will have a heavy-duty tow rope, first aid equipment, flares, and a tire pump. Most kits are packaged in a convenient carry-all and don’t take up too much space. If you have a younger driver or live in an unforgiving climate a roadside kit is a gift that can be a lifesaver.

Portable JumpStarter ($50-125)
No one likes getting stranded with a dead car battery, which have a habit of letting you down at the worst possible moment. A portable JumpStarter can prevent that hassle. Typically less than 20 pounds and about the size of a toaster, JumpStarters vary in available battery life and power, and most need an overnight recharge every couple of months. Some include gauges that display how much charge they have left to offer, or indicate just when recharging is necessary.

Digital Key Chain Tire Gauge ($5-25)
For a handy stocking stuffer, consider a tire gauge that doubles as a key chain. Tires not inflated properly can hinder a vehicle’s handling capability, increase tire wear, and potentially be a safety hazard. They will also detract from your vehicle’s gas mileage. These keychains connect to your tire’s air nozzle and show their psi with a digital display. Check your owner’s manual for your vehicle’s recommended pressure and adjust accordingly.

Remote Starter (Key-FOBs $20-70, Installation varies)
During these cold winter months, a remote starter is an enviable amenity. Sitting cozily in your home, you can ignite and warm your engine before venturing out into an early morning blizzard. You can buy a remote starter at most auto parts stores but you may need to take your vehicle to a mechanic or dealer to have the transmitter installed.

GPS Navigation System ($200-700)
Portable global positioning systems have been out for a couple of years and have improved in reliability and ease of use. Most provide software updates to account for changing traffic patterns and are very handy when traveling. More upscale models offer a voice-prompted navigation aid and their maps have more detail. Some systems can also self-adjust their screen’s brightness based on outside weather conditions. For anyone that is “directionally challenged”, a GPS can be the most useful Christmas gift around.

Automotive gifts are both practical and fun, and some can even keep you out of harm’s way. Treat your favorite road warrior (or yourself) and above all, have a great holiday. AutoExtra.com: We’re all you need.



Back-over Accidents

Moms Put ParkFX to the Test

There are no government statistics, but some estimate the family car killed as many as 500 children across the country last year. And the accidents happened in their own driveways. While some may wonder what kind of parent could do that, Rachel Clemens said it could happen to just about anyone. Two years ago, her daughter Adrianna wandered out of her Garland home. That’s when Adrianna's father accidentally backed over the child with his SUV. "He didn't see her," Clemens said. "That was the last day I saw my daughter alive." So, how could you not see a child behind the family car? Three Dallas moms agreed to take a safety test with the understanding that they would not know exactly what the tests were about. While they were distracted filling out a questionnaire, Drivaware and Safe4Kids placed an orange cone about 8-feet behind their vehicles and the drivers were then asked to back up. All three plowed right over the cone. "Did I just run over something?" Adrienne Ludlow as said as she backed up. "Oh, I hit the cone," said Amy Gordon. "I figured it was a branch or something," said Merideth Manning. Drivaware and Safe4Kids measured the blind spot behind each of their vehicles. The Honda Pilot had a blind spot over 30 feet, an Infiniti G35 about 18 feet and a Chevy Tahoe more than 35 feet. The eye-opening experiment had all three women interested in the same thing, which was looking into safety equipment like ParkFX or a rear sensor that beeps faster the closer a driver gets to an object. Safety cameras mounted on the rear of car are also available. The cameras relay a picture of the blind spot to a screen on the dashboard. Both technologies are available on new cars with after-market installation costs less than $500. "I would absolutely buy it, but wouldn't think of it until you came over and showed me how dangerous this could possibly be," Gordon said. Attorney Windle Turley represents the Clemens family, which sued Nissan, the maker of the family's SUV. They claim the technology should have been standard equipment. The case is still pending. "Manufacturers take off this needed safety equipment so they can market their vehicle a little bit lower in price than their competitors; and that's really wrong,” Turley said.  The trade group representing automakers says, "the best defense against back-over accidents is to check around the vehicle before you back up." "That does not work and you're sending the wrong signal,” Clemens said.  Clemens, and several lawmakers in Washington, support legislation that would require automakers to put back-over safety equipment on all new cars. Experts say it would add up to $200 to the price. "To me, I think to anybody, any parent, the cost is nothing compared to a child's life," Clemens said. There are no official numbers, but one safety group estimates that in Texas more than 90 children have been killed in or around parked vehicles in the last 15 years.

Buy LaneFX

Upgrade Your LaneFX
Accessories & Add-On's
Locate Certified Installers
Web Specials & Promotions
Guaranteed Universal Fit

FEATURES & OPTIONS

Standard Features Interactive List
Standard Features Printable List
Turn Signal Link
ParkFX
Mirror Speed Boost
Instant Web Upgrades
Accessories & Add-On's Multi-Vehicle Kit
Accessories & Add-On's End-of-Lease Kit
Accessories & Add-On's Parts Bin

BLIND SPOT INFO

About Drivaware Inc.
Press Room[ and Media Library ]
Press Room[ and Media Library ] LaneFX TV
Press Room[ and Media Library ] Press Releases
Investors Forum
New Car Dealers
Aftermarket Retailers & Distributors
Auto OEM's
Trading Partner Login [ Restricted Access ]

FEATURED AUTO SAFETY ARTICLES & OTHER LINKS FOR SAFE LANE CHANGES

LaneFX is Safe for Leased Vehicles
LaneFX Voted #1 Driver Awareness Technology by BlindSpotSystems.com

HOW TO CHANGE LANES SAFELY WITH LANEFX

LaneFX Demo

Virtual LaneFX Tour
Top 10 Ways Drivers Use LaneFX
LaneFX Moments
Blind Spot Challenge / Driver Awareness Index Study
Driver Safety Surveys

COMPARE LATEST 12-VOLT CAR GADGETS

Competitive Comparisons
Why LaneFX is Right For You
Compare LaneFX
10 Reasons to Replace Your Stick-On Convex Auxilliary Mirrors with LaneFX
Independent Research Studies Stress the Importance of Safer Lane Changes

CONTACT OUR EXPERT DRIVERS ED INSTRUCTORS

Contact Us
Support Central
Owners Guide
Installation Guide
Warranty & Return Policy
Contact Technical Support
Frequently-Asked Questions (FAQ)
FAQ Printer Friendly Version
Tell A Friend About LaneFX
Drivaware Corporate Info
AARP: Safe Driving Tips for Senior Drivers
LaneFX Site Map Site MapLaneFX Site Map Drivaware Corporate Gateway CorporateDrivaware Corporate Gateway Chat with LaneFX Safety Team Customer ServiceContact Customer Service View Shopping Cart / Checkout Shopping Cart
LaneFX is proudly made in the USA using US-sourced components MADE IN U.S.A. Drivaware reminds you to always wear your seatbelt, exercise caution when merging or changing lanes, obey all traffic laws and always rely on your primary senses in making driving decisions. Drivaware and LaneFX are trademarks of Drivaware Inc. Patents Pending. Copyright © 2006-09. All rights reserved. Drivaware Inc. 1756 Plymouth Rd., Suite #500, Ann Arbor, MI 48105 USA.
 
 
LaneFX is designed from the ground up for greater price competitiveness, higher customer appeal, and better profitability for our resellers.
     
We continuously benchmark LaneFX against the best-selling automotive aftermarket products on the market. The results are simply unbeatable.
 
3
LaneFX is a 30 second show-and-tell
 
The most brilliant aspect of LaneFX is its simplicity. A 30-second demonstration usually leads to greater customer interest and eventually a sale. There is no in-vehicle add-on products that can be demo'd in less time than LaneFX, not even satellite radio. The quicker the product presentation, the less taxing it will be on your customer's attention span and willingness to buy.

Don't forget the power of LaneFX's "wow-factor". Your buyers invariably react with the "Why didn't I think of that!" response. That's the reaction you want because more discussion leads to more consideration which ultimately lead to a sale.
 
4

LaneFX drives incremental revenues from installation services and add-on's

 
As a valued LaneFX Reseller, your retail locations will be trained and designated as LaneFX Certified Installation Centers. Since every LaneFX system sale leads to installation services (approx. 3 labor hrs + supplies), your opportunity to drive more revenue and margin from every LaneFX transaction continues to increase.
   
5

LaneFX can drive more revenues well after the sale

 

LaneFX is pioneering a brand new way to do business in the automotive aftermarket. It is designed to help generate more revenues to our resellers well after a customer purchases and installs a LaneFX system.

LaneFX's Soft Optioning technology allows customers to purchase and instantly activate optional system features directly from the internet. Your customers can do so at anytime after you've sold and installed their initial LaneFX system. Every Instant Web Upgrade that one of your customers purchases at LaneFX.com translates into follow-on revenue dollars to you. This is a partnership commitment that you won't see from traditional aftermarket product manufacturers.

   
6

LaneFX Certified Safety Center program gives you unprecedented marketing support

 
Our team is committed to your success with the LaneFX product. As such, we have designed a marketing support program that is comprehensive and can be easily integrated within your retail operations. See the adjacent column for a summary of our LaneFX Certified Safety Center program benefits.
 
1
LaneFX has a broader, higher customer appeal
 
J.D. Power & Associates has ranked blind spot systems as the second-most requested automotive technology by consumers 2. Your buyers experience the effects of changing lanes in their daily commutes and are ready for a solution that fits their driving style. LaneFX is simple, adaptable, and customers get it!
 
2
LaneFX draws unique consumer segments that currently don't visit mobile electronics stores
 

Let's face it: The 12-volt market is steadily shrinking. Last year's technology is today's commodity and with limited new product categories, retailers are selling the same products to the same customers at dwindling margins.

Not convinced? Ask yourself: When was the last time a senior citizen walked into your showroom? When was the last time a soccer mom (women drivers with Minivans/SUVs) bought something from your store?

Because LaneFX brings focus to driving safety, you will see it become a catalyst to new consumer segments with higher spending potential. In fact, since the introduction of LaneFX, 28% of our direct sales have been to senior citizens (most with AARP) and 31% of our sales were to women drivers.

We don't need to tell you about your business. The automotive aftermarket (wholesale or retail) segment is highly competitive with razor-thin product margins and demanding customer base. Sure, you could stock yet another iPod link, nav unit, remote start or a good old radar detector. But where are the margins? Where's the exclusivity? Stocking these popular product segments only builds a "me-too" product selection where you can only compete on price. Additionally, none of these products differentiate your stores in the eyes of the customer and you're still faced with that pesky product profitability issue.

Meet LaneFX: the brand new aftermarket product that is so new, so innovative that it has created an entirely new product category in the mind of the consumer: the Driver Awareness Technologies segment. LaneFX has wide product appeal, low customer-resistence and can drive higher closing ratios and healthier wholesale and retail margins to your bottom line.

All of this focus on margin cannot be possible without the right pricing model. LaneFX's wholesale pricing (to both distributors as well as retailers) is one of the most aggressive in the industry. The gap between our wholesale prices and the MSRP for the LaneFX product line gives you unprecedented flexibility in packaging the product to your buyers. But don't take our word for it! Request LaneFX Reseller Program information including our introductory wholesale pricing sheet. You will be pleased with the way LaneFX fits your business.

 
J.D. Power & Associates' Consumer Survey on Emerging Automotive Technologies reports:
2nd

most wanted feature by consumers in their next new vehicle purchase 2

79%
of consumers would purchase blind spot system 2
Plus,
Voted #1
 
In an ongoing web poll 3, LaneFX was voted Best 2006 Driver Awareness Technology by over 2,000 drivers

The LaneFX Certified Safety Center Program is one of the most unique reseller marketing support programs in the business. It is designed to reduce your risk and to drive more revenue and margin to your business.
 

 
Download the LaneFX Reseller Program brochure and see how LaneFX can drive more margin to your showroom.


Our Reseller Marketing Support program offers:
 
Aggressive wholesale discounts
 
-
Our competitive wholesale pricing model gives you ultimate flexibility in retail pricing and pre-bundling
 
-
Special additional discounts for high volume / multi-point resellers.
 
Comprehensive training program
 
-
Customized training for your sales teams, at no-charge
 
-
No-charge installation training and certification for your technicians 5
 
PLUS Unprecedented Marketing Support
 
-
Co-branded Point-Of-Sale displays [see example]
 
-
Co-branded tri-fold customer brochures [see example]
 
-
POP hanging mirror tags [see example 1, example 2]
 
-
"Certified LaneFX Safety Center" designation and preferred placement in retailer/installer directory
 
-
Co-branded web page that integrates with your current web presence with no outside links
 
Protected vehicle brand / market combinations available
 
-
Hurry! Major markets are almost gone 6



1
Claim based on new and pre-owned vehicle sales from dealers participating the LaneFX Pilot Dealer Program in the Detroit Metropolitan market from 1/2/06 through 4/30/06.
2 Source: J.D. Power & Associates Consumer Report on Emerging Automotive Technologies, 2004.
3 Source: BlindSpotSystems.com driver web poll and editorial review and ratings.
4 Source: ValeoRaytheon Systems' survey of NA auto dealers, 2003..
5 Limited to qualified, experienced technicians only.
6
New car dealers only. Not available in all markets. Not all dealers qualify. Contact us for more details.