Drivaware announces LaneFX - The First Active Blind Spot Exposure System

Ann Arbor, Mich., June 5, 2006 - Drivaware® Inc. today announced the production release and immediate availability of  its debut driver awareness product: LaneFX™.  LaneFX® is an innovative automotive product that transforms a vehicle's power side mirrors into an on-demand Active Blind Spot Exposure System.

Whenever a turn signal is activated, or at the press of a button, LaneFX® moves the corresponding power mirror outward to sweep and expose the vehicle's blind spot. It pauses long enough for the driver to scan for any objects that may be lurking in the blind spot zone. Then, it reliably returns the power side mirror back to its original, driver-set position.
LaneFX™'s Patent Pending technology is designed from the ground up to be entirely universal. LaneFX® works with any vehicle equipped with power mirrors, new or pre-owned, domestic or import, including the most ECU-intensive and multiplexed vehicles on the market today. LaneFX® is packed with driver awareness features and is highly-customizable to the driver's preferences. Drivers can personalize how far each mirror expands, how long it pauses, and how fast it should move altogether. All customizations can be made separately to the driver-side and passenger-side power mirrors.
Khaled Malhas, Drivaware Founder & President said: "According to NHTSA, 1 out of 25 collisions on America's highways today is due to improper lane changes/merges. Further, J.D. Power & Associates has reported that blind spot systems were the second-most requested automotive technology by consumers in 2005. We recognized that the driver awareness / lane change segment is gaining significant momentum. As a result, we designed LaneFX® as a sensor-less blind spot exposure system that is truly universal and that we can drive through multiple channels including: auto dealers, mobile electronics / aftermarket retailers, as well as the OEM and tier-1 supplier channel."

"We're always looking for added revenue opportunities from a every vehicle sale." says Jeff Scott, Principal and General Manager, Dick Scott Automotive Group based in metro Detroit, Mich., "it's always challenging to introduce aftermarket products after a customer has decided on a vehicle. We signed on with the LaneFX® Pilot Dealer Program because I was impressed with how simply the product can be demonstrated to vehicle buyers and how quickly our customers see value in its impact on their daily commute."

"We've all been taught to turn our heads away from the traffic ahead to check our blind spot. During an average blind spot check, a vehicle travels more than half of a football field, unattended!" adds Khaled Malhas, "With LaneFX™, we allow drivers to stay focused on the road ahead while showing the contents of their blind spot zone using a comfortable, familiar interface: The vehicle's side mirror."

In recently-announced OEM blind spot detection systems (such as ValeoRaytheon Systems' LaneVueT and Volvo's BLIST systems), a computer and a sensor make the critical decision on whether an object is present in the blind spot zone. Further, such systems report these results through an interface that is entirely new to the driver. In contrast, LaneFX® is a blind spot exposure system, not a detector. LaneFX® simply exposes the contents of the blind spot zone to drivers allowing them to make their own informed driving decisions. By using the vehicle's power side mirror, drivers use a familiar interface that has no learning curve as it is already associated with the act of changing lanes. 

LaneFX® is available now through select auto dealers, aftermarket retailers and directly through LaneFX.com. The current production release of the LaneFX® product line features a number of Patent Pending innovations, including:

1. Mirror Speed Boost: safely accelerates power mirror motor speeds up to 200% of OEM speed for maximum responsiveness,

2. Turn Signal Link: with "Normal" and "Sticky" turn signal modes to suit any driving style,

3. Merge Mode: holds a mirror outward for as long as the driver needs to merge into traffic,

4. Intelligent Installs Technology: LaneFX® can self-learn the electrical configuration of the host vehicle with no need for complex programming,

5. ParkFX - Park Assist & Curb Exposure System: tilts one or both side mirrors downwards when the vehicle is engaged in reverse, and

6. "Mirror-in-Motion" LED indicators.

Media Contacts:
Kimberly Simpson
Drivaware Inc.
+1.734.649.3949
kimberly.simpson@drivaware.com

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Lane FX is not a passive blind spot detector like Valeo Raytheon, Audi Side Assist or Volvo's BLIS (the latest passive car gadgets from automakers).

Change lanes by checking your vehicle's power mirrors. Why turn your head away from traffic ahead? Turn your mirror instead and stay focused on the road ahead. That's what driving safety is all about and it's a lesson that should be part of any drivers ed driver training program. The Lane FX system simply shows your vehicle's blind spot zone and is compatible with your SUV's factory and aftermarket mobile electronics like radar detectors and even factory park assist systems. LaneFX makes a great mobile technology gift for the driving safety of the commuter in your family, even if you own an Audi Q7 with Lane Assist mobile technology. It's the #1 car gadget and gift idea for auto enthusiasts, SUV owners, and high-mileage commuters.

Don't Forget About Your Backup Blind Spots

Available ParkFX is the best park assist system to show you the parking boundaries and dangers around you when you're backing up

The Blind Spot Problem is Becoming Quite Pervasive

Growing Demand for a Practical Solution Seen With Consumers, OEMs and Tier 1 Supplier Community.

The advanced Blind Spot Detection solutions market is now emerging with industry indications of considerable upside, starting with MY06 and MY07 vehicle line-ups.

At Drivaware, we have dedicated considerable product development resources to create, develop and production-ready three innovative Blind Spot Detection systems. While other companies are focused on producing car gadgets, we are focused on the efficiency of the system in terms of driver awareness. Two of these solutions are entirely original innovations, never seen before in the automotive marketplace. More broadly however, each Drivaware Blind Spot Detection solution has a compelling first-to-market advantage in its respective technology.

What You Can't See in Your Mirrors Can Hurt You

The blue car's driver sees the green car through his mirrors but cannot see the red car without turning to check his blind spot. Blind spots, in the context of driving an automobile, are the areas of the road that cannot be seen while looking forward or through either the rear-view or side mirrors. Blind spots can be eliminated by overlapping side and rear-view mirrors, or checked by turning one's head briefly, or by adding another mirror with a larger field of view. Detection of vehicles or other objects in blind spots may also be aided by systems such as video cameras or distance sensors, though these are not common in automobiles sold to the general public.

ParkFX is the 360-Degree Backup Solution and it's Less Costly Than Backup Sensors, Park Assist and Rearview Cameras

Deaths increase. Ninety-one children were killed in 2003 by drivers who didn’t see them while backing up, according to Kids and Cars ( www.kidsandcars.org ), a nonprofit organization working to improve child safety around vehicles. Those deaths represented a 57 percent increase from 2002. During the first six months of 2004, more than 40 deaths have been attributed to backover accidents, many involving vehicles with large blind spots.

Kids and Cars compiles these statistics; the federal government does not track such incidents. Janette Fennell, president of the organization, believes that backover accidents are underreported and that the actual number of children killed or injured is much higher.

Blind spots grow with vehicle size. A likely reason for the increase in injuries is that minivans, pickups, and SUVs account for more than half of all vehicles sold. Many have large rear-view blind spots.

Last year, Consumer Reports began measuring the blind spot of each vehicle we test, checking the distance for short drivers (5 feet 1 inch tall) and for those of average height (5 feet 8 inches tall). The biggest blind spot: 51 feet for a short driver in a Chevrolet Avalanche pickup. But even small sedans can have blind spots of more than 40 feet. We regularly update vehicle blind-spot information, which is available on this site free of charge in The problem of blind spots.

Systems other than ParkFX combine a camera with sensors, so we tested each system independently; it is listed with camera systems in the Ratings.

All the systems we tested are potentially useful. They’re a good complement to looking around the vehicle before entering, and checking the rear window and rear-view mirror just before and while moving in reverse.

Make Safer Lane Changes Part of Your Daily Drive

10 Things You Can Do to Reduce Your Risk of Auto Collision

1. Get a good start at intersections. This helps cut commute times for the individual as well as for countless others. Make it through one extra light and that’s an average of two minutes that isn’t wasted sitting in traffic.
2. Don’t stop prematurely at yellow lights. Not only is it often highly dangerous (if the driver behind isn’t paying attention), it also wastes time, money and gas and promotes traffic congestion, stress and frustration.
3. Utilize turns efficiently, especially right turns. How drivers perform turns determines how much time is wasted, and congestion is created for what can be hundreds, even thousands of drivers.
4. At least match speeds on on-ramps and utilize the full length of the on-ramp. Merging early and failing to get up to speed on on-ramps often creates tremendous congestion, wastes time and gas and can be extremely dangerous.
5. Let faster drivers by without slowing. This eliminates stress and they’ll likely eliminate large amounts of congestion farther ahead for you, thus saving you valuable time.
6. Safely pass slower vehicles. Failing to swiftly and safely pass by slower vehicles — especially large vehicles such as motor homes and 18-wheelers — is the No. 1 cause of traffic congestion.
7. Look ahead. Read traffic flow properly so that acceleration, deceleration and lane changes can be properly timed. The less often drivers have to slow down, the more fuel, time and money is saved and less traffic congestion is created.
8. Change lanes properly. This will help prevent slowing, preferably without losing speed and without causing others to slow down.
9. Utilize right and left turn combinations rather than sitting at red lights. Not only is gas, time and money being saved, there is less congestion at that light.