Drivaware announces LaneFX - The First Active Blind Spot Exposure System

Ann Arbor, Mich., June 5, 2006 - Drivaware® Inc. today announced the production release and immediate availability of  its debut driver awareness product: LaneFX™.  LaneFX® is an innovative automotive product that transforms a vehicle's power side mirrors into an on-demand Active Blind Spot Exposure System.

Whenever a turn signal is activated, or at the press of a button, LaneFX® moves the corresponding power mirror outward to sweep and expose the vehicle's blind spot. It pauses long enough for the driver to scan for any objects that may be lurking in the blind spot zone. Then, it reliably returns the power side mirror back to its original, driver-set position.
LaneFX™'s Patent Pending technology is designed from the ground up to be entirely universal. LaneFX® works with any vehicle equipped with power mirrors, new or pre-owned, domestic or import, including the most ECU-intensive and multiplexed vehicles on the market today. LaneFX® is packed with driver awareness features and is highly-customizable to the driver's preferences. Drivers can personalize how far each mirror expands, how long it pauses, and how fast it should move altogether. All customizations can be made separately to the driver-side and passenger-side power mirrors.
Khaled Malhas, Drivaware Founder & President said: "According to NHTSA, 1 out of 25 collisions on America's highways today is due to improper lane changes/merges. Further, J.D. Power & Associates has reported that blind spot systems were the second-most requested automotive technology by consumers in 2005. We recognized that the driver awareness / lane change segment is gaining significant momentum. As a result, we designed LaneFX® as a sensor-less blind spot exposure system that is truly universal and that we can drive through multiple channels including: auto dealers, mobile electronics / aftermarket retailers, as well as the OEM and tier-1 supplier channel."

"We're always looking for added revenue opportunities from a every vehicle sale." says Jeff Scott, Principal and General Manager, Dick Scott Automotive Group based in metro Detroit, Mich., "it's always challenging to introduce aftermarket products after a customer has decided on a vehicle. We signed on with the LaneFX® Pilot Dealer Program because I was impressed with how simply the product can be demonstrated to vehicle buyers and how quickly our customers see value in its impact on their daily commute."

"We've all been taught to turn our heads away from the traffic ahead to check our blind spot. During an average blind spot check, a vehicle travels more than half of a football field, unattended!" adds Khaled Malhas, "With LaneFX™, we allow drivers to stay focused on the road ahead while showing the contents of their blind spot zone using a comfortable, familiar interface: The vehicle's side mirror."

In recently-announced OEM blind spot detection systems (such as ValeoRaytheon Systems' LaneVueT and Volvo's BLIST systems), a computer and a sensor make the critical decision on whether an object is present in the blind spot zone. Further, such systems report these results through an interface that is entirely new to the driver. In contrast, LaneFX® is a blind spot exposure system, not a detector. LaneFX® simply exposes the contents of the blind spot zone to drivers allowing them to make their own informed driving decisions. By using the vehicle's power side mirror, drivers use a familiar interface that has no learning curve as it is already associated with the act of changing lanes. 

LaneFX® is available now through select auto dealers, aftermarket retailers and directly through LaneFX.com. The current production release of the LaneFX® product line features a number of Patent Pending innovations, including:

1. Mirror Speed Boost: safely accelerates power mirror motor speeds up to 200% of OEM speed for maximum responsiveness,

2. Turn Signal Link: with "Normal" and "Sticky" turn signal modes to suit any driving style,

3. Merge Mode: holds a mirror outward for as long as the driver needs to merge into traffic,

4. Intelligent Installs Technology: LaneFX® can self-learn the electrical configuration of the host vehicle with no need for complex programming,

5. ParkFX - Park Assist & Curb Exposure System: tilts one or both side mirrors downwards when the vehicle is engaged in reverse, and

6. "Mirror-in-Motion" LED indicators.

Media Contacts:
Kimberly Simpson
Drivaware Inc.
+1.734.649.3949
kimberly.simpson@drivaware.com

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Gifts With Vroom

Shopping for a passionate car lover this holiday season? Here are ten vroom-worthy car gifts sure to accelerate excitement

• View Slide Show

Auto advertisements are, without a doubt, at their most unrealistic during the holidays. The clichéd Christmas morning TV spot usually has a gift-receiver quizzically finding a set of keys in a tiny box, then rushing to the window and—surprise!—discovering a previously overlooked new car waiting in the driveway. Sometimes there's even an oversized bow. Probable? Not really.

Even setting aside the questionable practicality of such a stunt, gifting a new car is more than unlikely. Deciding on options, colors, and financing decisions, not to mention arranging insurance and title, tends to cull even the strongest inclinations towards holiday whimsy. But car lovers need not despair. The holidays can still be filled with copious auto-related gifts within every budget, from under $25 to way over $10,000.

Enthusiasts who get a rise out of practical gifts could have a lot to look forward to in particular—the old jokes about ties and sweaters notwithstanding. There's the low-cost Griffin's iSqueez that just may very well be the easiest and least-expensive automotive retrofit in history. The $9.95 rubber iPod stand molds to fit most cup holders, all without scratching your iPod in the process.

Branded Buying

And though in the world of auto gifts floor mats are admittedly conservative, for the right person—especially someone who uses the car for work—water and mud-proof mats may prove the gift that keeps on giving day to day. Edge-to-edge full-cuts like the ones made by RubberTite means mats protect the maximum amount of surface area.

Other practical gift ideas range widely. There are sophisticated electronics, like the $399 Magellan RoadMate 2000 GPS navigation system and the less expensive $149 PNI Silver Bullet Radar Detector. Then again, there are equally useful low-tech options, like Yakima's SkyBox Pro 21, which enables travelers to carry an additional 21 cubic feet of stuff wherever they go.

Hardcore brand loyalists have it made too. That's because the world's most luxurious and exclusive auto nameplates—from Aston Martin to Lamborghini—offer branded accessories and companion products. Such licensed products are often geared toward current owners and niche enthusiasts. They make great gifts whether you're already in the club or still saving up.

Two-Wheel Ferrari

Hardcore BMW fans all hail the power-mad "M" signifier. That's because M badged versions of BMW's cars are even sportier and more powerful than the company's regular fare. True enthusiasts can now carry that badge on their wrists with the Tourneau-made M Power Watch for $250. It features classic BMW looks, especially the precision dials.

But some brand loyalists need more than a wrist-top reminder of what's waiting for them in the garage. Enter the Ferrari & Colnago CF2 high-performance mountain bike. This is one brand extension that proves adept at its purpose. Like the supercars, the CF2 is made of carbon and light alloys, and it has hydraulic disc brakes. Not to mention a body design worthy of the Ferrari name. Price: about $7,500.

Of course, there are still extravagant options for those not fazed by the dealership experience and determined to pull the ultimate surprise. Real enthusiasts will tell you that the Porsche 911 Carrera is the closest man has yet come to engineering perfection in a sports car. And that's why the 911 makes the best over-the-top, all-out car gift. The only difficulty is finding a big enough bow. Price: $72,400.

The Blind Spot Problem is Becoming Quite Pervasive

Growing Demand for a Practical Solution Seen With Consumers, OEMs and Tier 1 Supplier Community.

The advanced Blind Spot Detection solutions market is now emerging with industry indications of considerable upside, starting with MY06 and MY07 vehicle line-ups.

At Drivaware, we have dedicated considerable product development resources to create, develop and production-ready three innovative Blind Spot Detection systems. While other companies are focused on producing car gadgets, we are focused on the efficiency of the system in terms of driver awareness. Two of these solutions are entirely original innovations, never seen before in the automotive marketplace. More broadly however, each Drivaware Blind Spot Detection solution has a compelling first-to-market advantage in its respective technology.

What You Can't See in Your Mirrors Can Hurt You

The blue car's driver sees the green car through his mirrors but cannot see the red car without turning to check his blind spot. Blind spots, in the context of driving an automobile, are the areas of the road that cannot be seen while looking forward or through either the rear-view or side mirrors. Blind spots can be eliminated by overlapping side and rear-view mirrors, or checked by turning one's head briefly, or by adding another mirror with a larger field of view. Detection of vehicles or other objects in blind spots may also be aided by systems such as video cameras or distance sensors, though these are not common in automobiles sold to the general public.

Car-Savvy Gift Ideas for Drivers & Commuters

LATEST NEWS: "Drivaware Releases Preliminary Consumer Survey on Driver Blind Spot Awareness"

Study shows cell phone use decreases driver likelihood to check vehicle's blind spots

Make Safer Lane Changes Part of Your Daily Drive

10 Things You Can Do to Reduce Your Risk of Auto Collision

1. Get a good start at intersections. This helps cut commute times for the individual as well as for countless others. Make it through one extra light and that’s an average of two minutes that isn’t wasted sitting in traffic.
2. Don’t stop prematurely at yellow lights. Not only is it often highly dangerous (if the driver behind isn’t paying attention), it also wastes time, money and gas and promotes traffic congestion, stress and frustration.
3. Utilize turns efficiently, especially right turns. How drivers perform turns determines how much time is wasted, and congestion is created for what can be hundreds, even thousands of drivers.
4. At least match speeds on on-ramps and utilize the full length of the on-ramp. Merging early and failing to get up to speed on on-ramps often creates tremendous congestion, wastes time and gas and can be extremely dangerous.
5. Let faster drivers by without slowing. This eliminates stress and they’ll likely eliminate large amounts of congestion farther ahead for you, thus saving you valuable time.
6. Safely pass slower vehicles. Failing to swiftly and safely pass by slower vehicles — especially large vehicles such as motor homes and 18-wheelers — is the No. 1 cause of traffic congestion.
7. Look ahead. Read traffic flow properly so that acceleration, deceleration and lane changes can be properly timed. The less often drivers have to slow down, the more fuel, time and money is saved and less traffic congestion is created.
8. Change lanes properly. This will help prevent slowing, preferably without losing speed and without causing others to slow down.
9. Utilize right and left turn combinations rather than sitting at red lights. Not only is gas, time and money being saved, there is less congestion at that light.

Merging Into Highway Traffic Proves Difficult for Most Drivers

Drivaware reports lane changing on busy highways can be difficult for even the most experienced drivers. The secret is to plan ahead by knowing what other vehicles are doing around you.

In Drivaware's interactive demo on safe lane changes and merges, the car in the right lane is traveling faster than your car. Many impatient drivers will (wrongly) tailgate slower vehicles traveling in the fast lane. Be proactive! Avoid this situation by staying right as much as is practical. In this example, it would be best to move your vehicle over to the right lane as soon as it is safe.

Remember you have blind spots, and that the blind spot on the right is larger than on the left. Before you change lanes, turn your head carefully to check the appropriate blind spot.

Once you've successfully negotiated the lane change, make sure your turn signal is off. This is important. If other drivers see that your turn signal is always on, they may not trust you on the highway! They will never know when you want to turn and when you don't.

Basic Skills for Safer Commutes

Driving has changed a lot since most of us first got behind the wheel. This section will help you to keep a constant watch on your surroundings, the vehicles and people around you at all times.

An important factor to take into consideration when driving is to check your mirrors frequently, and also check the blind spots, by looking over your shoulders before switching lanes or making turns. As we age, most of us become less flexible, so check out the information on this site about exercises that will keep you limber and help you drive safely.

Knowing the needs of other traffic like trucks, buses, motorcyclists, cyclists and pedestrians is very important. For example, trucks should be provided with extra space, as they need wider turning lanes, watch out for buses, as they need to enter traffic from stopping lanes, and give pedestrians plenty of time to cross the road.

Everyone has one or two problematic areas of driving. Click the links on your right, to the areas that give you trouble. We can all improve our driving.